The idea came from Twin's founder. Beatrix Müller, an artist who specialised in interior design. But besides interior design, there was a dream born in London, specifically in Old Bond Street.
The dream was to sell men's products that would not be mass-produced like all the other products, but to create something that would make it easier for men not only to look good, but also to have the perfect fragrance.
So Beatrix Müller planned every step. She knew it would be difficult, but she was determined to make her dream come true.